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I’m not quite sure why I had to go to the New York Times to read this, but apparently Sarah Palin headlined a Republican Party rally a few miles up the street from me today, and neither one of our top Republican candidates wanted to be seen with her:

The two Republicans at the top of the California ticket — Meg Whitman, the candidate for governor, and Carly Fiorina, the candidate for Senate — skipped the event, both claiming prior commitments. That said, Ms. Palin is a decidedly unpopular figure in the state, particularly with independent voters, and Republicans said it was probably not a good idea for Ms. Whitman or Ms. Fiorina to be seen at a campaign rally with her this close to Election Day.

The Orange County Register adds a bit of detail: “Fiorina did not attend, instead stumping Saturday in San Diego with Sen. John McCain, which was widely seen as a snub because of Palin’s poor standing in the Golden State.” That’s rough. Palin endorsed Fiorina in the primary against genuine tea party hero Chuck DeVore (my assemblyman!), but even here in deep blue Orange County Fiorina is embarrassed to be seen with her. She’d rather hang with John McCain.

As for the rally itself, Register reporter Jeff Overly tells us this:

Sarah Palin brought her bold brand of folksiness and ferocity to Orange County on Saturday, telling a throng of admirers that Republican success on Election Day is their only hope of “saving our republic as we know it.”

….The crowd — overwhelmingly white and middle aged or older — was heavily clad in patriotic attire, including April Gentry, a Huntington Beach resident who sported a Liberty Bell shirt.

Good times.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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