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Infrastructure is the word of the day:

President Obama called on lawmakers Monday to back an ambitious initiative to modernize the nation’s crumbling roads, railways and airports, saying the strategy would not only improve the economy in the long run but create good jobs now.

….The Rose Garden statement capped a series of White House activities intended to highlight Obama’s infrastructure initiative, unveiled a month ago as the White House came under increasing pressure to address unemployment before the Nov. 2 congressional elections. The proposal would create an infrastructure bank to prioritize projects of national importance and fund it with $50 billion generated by eliminating certain tax benefits for oil and gas companies.

Well, I’m all for this, but the effect would be so minuscule that it’s hard to get really excited about it. It’s fully funded, so it doesn’t really provide much in the way of stimulus. It works out to $8 billion per year, so it would have only a small effect on construction employment. And, as Annie Lowrey says, “Congress has proved intransigent.” So it’s unlikely to ever see the light of day.

We’re just stuck. It seems likely that the Fed is going to provide some additional quantitative easing in the near future, which will probably be helpful, but it would sure be a lot more helpful if it were matched by something serious on the fiscal side. Unfortunately, that wouldn’t be good for Republican electoral chances, so it’s not going to happen. Welcome to 1937.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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