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Democrats don’t play political hardball as well as Republicans do: Want another example of how Republicans play political hardball better than Democrats do? Just look what happened after yesterday’s House vote extending only middle-class tax cuts. We noticed only a few Democratic press releases accusing Republicans of voting against tax cuts for 98% of Americans (and thus accusing them of raising these folks’ taxes). If the shoe had been on the other foot, however, Republicans would have mercilessly pounded Democrats for weeks — if not months. The recent Charlie Rangel and John Ensign stories are instructive here, too. Republicans were relentless that the news of Rangel’s wrongdoings never got dropped. On the other hand, Democrats essentially gave up on Ensign’s woes. And lo and behold, it now looks like Ensign is no longer a Justice Department target. And Rangel’s been censured on the House floor. Republicans just play the political message game better than Democrats do.

Maybe a reluctance to play hardball is the issue here. But there are at least two other things involved. The first is simply that Republicans believe their own PR more than Democrats do. When Republicans get hysterical about something, it’s genuine. They really believe, way down in their self-righteous little hearts, that they’re speaking God’s own truth, no matter how ridiculous it is. And it shows.

The other, though, is the media itself: Democrats have long since learned that the media just flatly won’t pay attention to ridiculous stuff from them, but they will from Republicans. Republican fervor is contagious, and conservative media has an agenda setting power that liberals just can’t match. So why bother?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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