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Just a bit of weekend miscellany:

  • As of this writing, my Friday post about Glenn Beck has gotten 466 comments. This is — by far — the most comments I’ve ever gotten on a post since I moved to Mother Jones. So I dived in to see why. Answer: a Beckian true believer named Suzanne somehow discovered the post and wrote the very first comment. As near as I can tell, the entire rest of the comment thread is either directly or indirectly a response to Suzanne, not a comment on the blog post per se. There’s no real moral here, just a demonstration of the power of the first mover.
     
  • The Egyptian government released Wael Ghonim from detention on February 7. Four days later Hosni Mubarak was toast. I wonder how many Arab regimes are drawing the obvious lesson from this?
     
  • Maybe Michael Hiltzik is just an old codger who doesn’t know a good thing when it smacks him in the face. Maybe I am too. But the valuations of any site that can somehow pass itself off as “social networking” have gotten awfully eye-popping lately, and that sure brings back memories. Plus this: “It’s not just the numbers that transport one to bygone times; it’s the familiar trappings of frenzy. There are the same explanations that what’s important isn’t actual revenues, but eyeballs, and the lionization of venture investors who thus far have proved themselves wholly capable of shoveling the money out, not yet of shoveling it back in….Maybe one of these hot companies is the next Google. But it’s more likely that these prices are insane.”
     
  • I hate loyalty cards. A few days ago I was buying some books at Borders (gotta use up my gift cards before they go bust!) and dropped into a nearby Petco to buy some litter and cat food. Do you want to join our loyalty program? asked the cashier. Nope. Are you sure? You’ll save mumble mumble dollars. No. Just ring me up. Thanks.

    I wasn’t really paying attention, and it was only when I was halfway home that I realized he had said “nine dollars.” Nine dollars? Sure enough, a pair of items that would cost about $28 even at my expensive local grocery store had set me back $35. So we’ve gotten to the point, at Petco at least, where you can’t simply drop in casually to buy something if you happen to be in the area. Unless you’re willing to sign up for their loyalty program, you’re going to pay fantastically more than the ordinary retail price for stuff. This really pisses me off. And needless to say, I’ll never drop into a Petco again.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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