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As longtime readers know, I’ve always taken a hands-off approach to comments. I’m well aware of the price I pay for this in out-of-control comment threads, but for a variety of reasons I’ve always been willing to pay that price.

Lately, though, the quality of comment threads here has plummeted very close to zero. Farhad Manjoo says that anonymity is the problem, and he thinks its days should be over:

Advocates for anonymity argue that fuckwaddery is the price we have to pay to ensure people’s privacy. Posting your name on the Web can lead to all kinds of unwanted attention—search engines will index you, advertisers can track you, prospective employers will be able to profile you. That’s too high a price to pay, you might argue, for the privilege of telling an author that he completely blows.

Well, shouldn’t you have to pay that high a price?…. Posting a comment is a public act. You’re responding to an author who made his identity known, and your purpose, in posting the comment, is to inform the world of your point of view. If you want to do something so public, you are naturally ceding some measure of your privacy. If you’re not happy with that trade, don’t take part—keep your views to yourself.

Until recently this debate was largely academic….Facebook has changed that. Not only does a Facebook account include your real name, but it’s also tied to your network of friends and family. This means that anything you post with your Facebook account is viewable by people you know. This introduces to the Web one of the most important offline rules for etiquette: Don’t say anything that you’d be ashamed to say in front of your mom.

This seems pretty drastic to me. Every comment you make would also show up on your Facebook news feed? That would pretty much stop me from commenting entirely, even on my own site.

But how about the lesser step of requiring logins from all commenters and no longer allowing guest comments? I’ve always hated that, and I generally decline to bother commenting at sites that require me to log in. Still, maybe the time has come, whether I like it or not. A registration system is the only way to effectively ban trolls, and trolls have overrun the site. (Also at fault: a commenting community that doesn’t have the self-discipline to ignore well-known trolls. What’s wrong with you guys?)

Anyway: should I require registration from all commenters? Please leave your opinion in comments.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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