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I almost agreed to do a piece about Glenn Beck for the next issue of the magazine, but in the end I begged off. I just couldn’t do it. The tipping point came a week after I’d said I’d do it, when I was in a bookstore and decided that if I was going to do a Beck piece, then I guess I’d better read his latest book. So I took a copy off the shelf and started browsing. And the pit in my stomach grew. I just couldn’t dive down that rabbit hole for the next month.

Besides, I was also halfway convinced that Beck had also reached a tipping point and might very well have imploded completely by the time the magazine hit the newsstands. In the New Republic today, James Downie recounts Beck’s steep decline in the ratings and suggests that the implosion might have happened already:

Beck, says [biographer Alexander] Zaitchik, was caught “in a vicious circle”: To keep viewers coming back, he had to keep creating new, more intricate theories. Last November, in a two-part special that indirectly invoked anti-Semitism, he accused liberal Jewish financier George Soros of orchestrating the fall of foreign governments for financial gain. During the Egyptian Revolution, Beck sided with Hosni Mubarak, alleging that his fall was “controlled by the socialist communists and the Muslim Brotherhood.” Beck is now warning viewers not to use Google, accusing the search-engine giant of “being deep in bed with the government.” In recent months, it seems, Beck’s theories became so outlandish that even conservatives—both viewers and media personalities—were having a hard time stomaching them. Now, each new idea appears to be costing Beck both eyeballs and credibility. “At some point,” says Boehlert, “it doesn’t add up any more.”

I caught a few minutes of Beck’s show yesterday for the first time in a while, and he was rattling on about…..Van Jones. Jesus. Surely he’s milked that dry even for an audience as credulous as his? And that’s his problem. He either replays his greatest hits over and over, which starts to get preposterous even for his biggest fans, who must have an increasingly hard time believing that Van Jones is literally at the center of all that’s wrong with the world. Or he creates ever more convoluted alternate universes that are not just harder to follow, but are also increasingly hard to believe for an audience that basically just wants to hear that Barack Obama is Satan. There’s really no way off this carousel.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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