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Solving our long-term deficit problem will require both spending restraint (mainly in healthcare) as well as tax hikes. I’ve suggested a couple of times this week that in addition to letting the Bush tax cuts expire, the tax part of this will amount to an additional 5-6% of GDP over the next couple of decades, which I’ve described as moderate. Megan McArdle says it’s anything but:

A tax hike of 5-6% of GDP doesn’t sound like much. But that’s a big tax hike if your baseline is 19% — it means that everyone’s taxes go up by about a third….These aren’t little adjustments. They’re huge changes in the overall tax burden, and they will have big effects on peoples lives, and the economy.

This is an example of how our choice of language has a huge impact on how we think about taxes. Raising taxes by a third really does sound like a lot. But let’s take a look at what that really means.

Page 65 of this CBO document provides estimates for how much income tax various people pay. The median family gets dinged for 3% of its income. A one-third increase means their income taxes would go up by….1% of their income. That’s not so much.

How about a family with twice the median income? That is, someone who’s pretty well off. They pay 13% of their income. A one-third increase means their taxes would go by 4% of their income. Again, this is far from catastrophic, especially since we’re talking about an increase phasing in over the course of many years.

Are these numbers the right ones? I don’t know. It all depends on what happens to spending and on how we decide to allocate the burden of higher taxes. If payroll taxes go up, it might hit the middle class a little harder. If we choose to increase capital gains taxes or institute a financial transaction tax, it would hurt them less. Or maybe we’ll choose a consumption tax or a carbon tax instead. Who knows? Still, it’s likely that more than three-quarters of all taxpayers would end up paying no more than an additional 5% of their income in taxes. That’s not painless, and no one will enjoy it. But over the course of a decade or two it’s just not a “huge change.”

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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