On Persuasion

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Here is a brief Twitter conversation from this morning:

Actually, I think Steve is right, which just goes to show that Steve is right. My own experience, which I think is fairly generalizable, is that within the course of a single conversation hardly anybody ever changes their mind — including me. Arguing is a dominance game, and in a face-to-face confrontation over anything of significance (virtual or otherwise) we hairless apes will go to considerable lengths to avoid conceding dominance. So if we find ourselves on the losing end of a confrontation, we end up simply switching to new arguments, trying to redefine the terms of debate, cherry-picking our evidence a little differently, burrowing down into ever more trivial sub-arguments, or reverting to mockery and then walking away. In other words, pretty much anything other than actually conceding that someone else is right and that our worldview might need to be updated.

However, that’s only the immediate dynamic. With some frequency — 10% of the time? 20%? In any case, certainly more than 1% — arguments will start to sink in maybe a day or a week later when the emotional charge has worn off. You’ll probably never know that you’ve successfully persuaded your adversary, since it’s a gradual change that happens offstage and is rarely acknowledged (dominance games again), but it happens. That’s especially true if the arguments get repeated over time, and even more especially true if they get repeated by people in positions of respect. The number of people who refuse to change their minds regardless of the evidence is still large, since evidence isn’t really what underlies most of our beliefs, but it’s less than 99%.

Thus politics.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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