Netflix Falls to Earth

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Until recently, Netflix charged $9.99 for a combined DVD/streaming service. This was officially billed as $7.99 for streaming and $2 for DVDs, but really, it was just a $9.99 package deal for two services that cost $7.99 separately. So when they got rid of the package deal, I immediately canceled my streaming service. It looks like I’m something of an outlier, though:

Fewer customers than expected are opting to take Netflix’s DVD-only subscription package. Netflix now expects to have 2.2 million such subscribers, down from the previous forecast of 3 million. The company also cut its forecast for streaming-only subscribers, to 21.8 million from 22 million.

In other words, DVD subscribers went down by 27% while streaming subscribers only went down 1%. Most people who responded to the Netflix price increase did the exact opposite of me.

Along with the much higher raw numbers for streaming subscribers, I guess this demonstrates that my consumption of video is just fundamentally different from most people. Basically, I think of something I want to watch and then go look for it. Usually it turned out that my choice wasn’t available on streaming, which made the service pretty worthless to me. Apparently, though, most people don’t work that way. They just dive into the streaming library and browse around until they find something that looks good. If that’s the way you work, then the streaming service is a pretty good deal.

Anyway, I’m just curious if I have this right. Those of you who subscribe to and like the Netflix streaming service, is this more or less the way you use it? Or am I missing something?

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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