Rick Perry Wants You to Think He’s the Gipper

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Your mission tonight: watch Rick Perry’s debate performance and decide if it’s really Reaganesque. Pollster Matt Towery, a former national debate champion, says he’s sure trying to make it look that way:

“Every time someone says something, he cocks his head with a little smile on his face,” Towery said. “Reagan would always move his head to one side and act as if he couldn’t quite believe what the other person was saying. I guarantee that’s what he’s trying to do.”

OK. I’ll keep my eyes open for that. And as long as we’re talking about debates, let’s also explode a myth. Here’s the conclusion of the article:

By now it’s a faded memory, but the first televised presidential debate in 1960, between John F. Kennedy and Richard Nixon, signaled the dawn of a new age of judgment on the part of debate watchers, one that launched a thousand image-consultant careers.

Nixon, sweating under the hot TV lights, his five o’clock shadow visible, seemed nervous and shifty compared with Kennedy, who bore an easy smile and suave demeanor. People remember that Kennedy won the debate. That was true for TV viewers. Radio listeners, immune to Kennedy’s visual appeal, gave the win to the sweaty guy.

This myth was seriously called into question a long time ago. The polling evidence is extremely thin to begin with — basically a single small survey that showed radio audiences with a better opinion of Nixon — and it’s unclear whether even that survey can be trusted. By 1960, TV was so widespread that its audience was fundamentally different from the radio audience, which by then was mostly rural, conservative, Protestant, and — quite likely — predisposed to like Nixon in the first place. Nixon’s sweaty brow and pale demeanor might have hurt him with the TV audience, but the evidence on this score is close to nonexistent.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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