Elizabeth Warren, Wall Street Shill

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I see that Karl Rove’s PAC unveiled a preposterously deceptive ad yesterday claiming that Elizabeth Warren is unfit for the Senate because she’s….wait for it….too close to Wall Street. Yes, you read that right. Here on Earth Prime, of course, Warren is perhaps one of the financial industry’s most loathed figures. Saying she’s too close to Wall Street is sort of like saying Ralph Nader is too close to General Motors because, you know, he spent a whole year researching a book about the car industry.

So why choose such a comically outlandish attack? Well, keep in mind that Rove is famous for believing that you should always attack your opponent’s strongest points, not just their weakest. And obviously Warren’s whole reputation is based on being the Scourge of Wall Street™. So something had to be done about that.

Will it work? It seems a little too farfetched to me, even if Rove’s people do have the resources to saturate the airwaves with this stuff. Even Warren’s critics will have a hard time picking up the ball on this and running with it, and without a groundswell of echo chamber goodness it won’t have legs.

Still, it’s an interesting test of Rove’s thesis. If he can get away with this, it’s pretty good evidence that you can get away with anything.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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