Wikipedia Claims Yet Another Victim

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The Encyclopaedia Britannica has seen its final print run:

The last edition of the encyclopedia will be the 2010 edition, a 32-volume set that weighs in at 129 pounds and includes new entries on global warming and the Human Genome Project.

….The oldest continuously published encyclopedia in the English language, the Encyclopaedia Britannica has become a luxury item with a $1,395 price tag; it is typically purchased by embassies and well-educated, upscale consumers who feel an attachment to the set of bound volumes. Only 8,000 sets of the 2010 edition have been sold, and the remaining 4,000 have been stored in a warehouse until they can be purchased.

Sad. I have a 1993 copy of the Britannica, purchased in 1994 for about a hundred dollars. I never cottoned to the macropaedia/micropaedia thing, and like everyone else, pretty much stopped using it once the internet became the font of all knowledge. As you can see, today its primary use is to lift my monitor to eye level, which I suppose is especially humiliating when I’m using the monitor to read something from Wikipedia. But it had a good run. R.I.P Encyclopaedia Britannica.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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