No, Irvine is Not the Most Fashionable City in America

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My hometown of Irvine, California, is mostly famous for being one of the most heavily planned communities in America. We are not just boring, we are deliberately and proudly boring. But it turns out that we’re #1 in more than municipal planning. According to the Daily Mail, we are also the most fashionable large city in America. My sister is properly skeptical and asks what’s going on here. “None of the Real Housewives lives in Irvine,” she points out, and the accuracy of the Mail piece is also called into question by the suggestion that Irvine was “made famous by the hit show The OC,” which, as I recall, was set in Newport Beach, not Irvine.

So here’s the scoop: the Mail has its facts, such as they are, right. A site called Bundle, which promises “unbiased, data-driven ratings,” says that Irvine is indeed “an unexpected number one” in its fashion rankings:

We selected the 50 largest cities by population in our data set and created a fashion-conscious index, with 1.0 being average. We based our index on the percentage of “fashion-conscious households” in our sample, which we defined as households that had at least four transactions at top-end designer merchants in the past 30 months.

Okey dokey. Basically, if you have lots of people who buy clothes at expensive stores, that makes you “fashionable.” This is, needless to say, a debatable proposition. What’s more, if you click on “50 Places in the OC that the Fashion-Forward Frequent,” you get lots of shops in Beverly Hills and Los Angeles and virtually none in Orange County. And it turns out that the Bundle folks are also the source of the Mail’s confusion about American TV, calling Irvine “Home of the OC.” So I think we can all take this with a grain of salt. I suspect that even the Irvine Chamber of Commerce will have a hard time making a silk purse out of this particular sow’s ear.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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