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The New York Times reports that even liberals are now referring to the Affordable Care Act as “Obamacare”:

Whether Democrats can change a pejorative into a positive is unclear, but after three years on the defensive, they have resigned themselves to the fact that “Obamacare” has become the popular name for the sweeping social program, and they are trying to spin it in their direction. Particularly since the Supreme Court upheld the law’s constitutionality, Mr. Obama and his allies have tried to take ownership of the term.

“The right created it and spits it out as an epithet; it has that tone, a sneering quality like they’re hanging it around his neck,” said Jeff Shesol, a former White House speechwriter under President Bill Clinton. “But it has so taken hold, it reached that level of saturation that it’s very difficult for Obama or the Democrats to escape it. So why not then try to appropriate it?”

I’ve always been fine with Obamacare as a nickname, much the same way that Reaganomics is a nickname for supply-side economics. And whether embracing it converts the term Obamacare from a pejorative into a positive depends entirely on Obamacare itself, I think. “Neoconservative” started out as a pejorative term and did just fine when neocons made it into a popular doctrine. Conversely, “welfare” used to be so plainly positive that conservatives urged other conservatives not to use the term. But that changed when conservatives made welfare itself suspect.

Likewise, if ACA eventually becomes popular, then Obamacare will be a positive term. If it fails, then it will fade away. It’s that simple.

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It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

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