We Are All Playing Our Assigned Roles Properly

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Mark Halperin today:

There has been barely a squawk from any significant and/or loud Democratic voice over Harry Reid’s tax accusations or the new Obama super PAC ad. And yet when Romney spokesperson Andrea Saul makes some stray, random remark about health care, Rush Limbaugh, Ann Coulter, and Erick Erickson go code red in their criticism of Romney and his campaign.

As a snapshot of a key metric — control over their extended teams and keeping people in line — Chicago seems to have a big advantage on this one.

I think Halperin misses the boat here. On both sides, the base will flip out if they feel their candidate is being too meek or too moderate. Likewise, they’ll cheer (sometimes publicly, sometimes privately) if their candidate bludgeons the other guy harder or throws out some policy red meat.

Obama bludgeoned the other guy harder, so lefties cheered in private and mostly left him alone in public. Romney seemingly moved a bit toward the center, so righties flipped out. These are two entirely different things, and both sides reacted according to script. It says nothing one way or the other about how well the campaigns are keeping their supporters in line.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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