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Keying off Mitt Romney’s complaint that 47% of Americans pay no federal income tax, David Gregory asked Tim Kaine today whether everyone in Virginia should pay at least something. Kaine, for some unfathomable reason, didn’t respond that he’s not in favor of raising taxes on the middle class, full stop. Instead, he said:

I would be open to a proposal that would have some minimum tax level for everyone.

Why would he say that? Dave Weigel, after noting that Kaine is trying hard to portray himself as a pragmatist after his stint as chair of the DNC, takes a stab at explaining what happened:

So: David Gregory asks the tax question again and again. Kaine’s been programmed to never rule out anything bipartisan. He gives his dumb answer. But I don’t think the dumb answer appreciates how cynical you need to be to win elections in 2012. Look: The House and Senate passed mandatory defense and discretionary spending cuts because Republicans demanded them in exchange for a debt limit hike. A year later, the existence of these cuts are being used against Democrats.

It doesn’t matter if Republicans are talking up the need to decrease the number of lucky duckies. Be more cynical! Telling a skeptic that the “47%” don’t need to pay income taxes may sound partisan, but it’s one of the party’s winningest stances.

This is probably sound advice, politically speaking. Stick to the script. Don’t feel like you have to respond to momentary uproars. Don’t worry if you sound like a hack. Just smile and repeat your talking points. It’s maddening for all of us who write about politics, but it seems to be the path to victory.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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