The NRA Just Doesn’t Know When to Quit

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Will it be possible to pass significant new gun legislation? The odds are long, but one thing that might help it along is the fact that the NRA has become so batshit crazy over the past couple of decades. Every time Wayne LaPierre’s spittle-flecked ranting shows up on your TV screen, I’d guess the gun control movement picks up another percentage point of support. Ditto for every time some nutball decides to sling an AR-15 over his shoulder and wander through a mall “just to show that he can.” And ditto again when some backbench member of Congress gets a bit of airtime for fulminating against the UN’s black helicopters.

Today’s case in point is on the right. “Are the president’s kids more important than yours?” the NRA asks. Why does Obama think Sasha and Malia deserve Secret Service protection but your children don’t? He’s a hypocrite!

The NRA must be desperate to break one of the fundamental laws of politics: you never involve the president’s kids. Even Rush learned that lesson. But they just don’t know when to quit. The NRA has gone so far around the bend that it doesn’t seem to occur to them anymore that stuff like this disgusts most normal Americans, and it’s something that even their allies in Congress can’t support.

The NRA is at once our bitterest enemy and our best friend when it comes to gun regulation. If they keep producing stuff like this, they just might lose this battle after all.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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