March 11, 2013

I Have a Wee Question of Digital Courtesy

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Nick Bilton writes today about various things that were once polite, but in an increasingly digital age have become inconsiderate. For example:

Then there is voice mail, another impolite way of trying to connect with someone. Think of how long it takes to access your voice mail and listen to one of those long-winded messages. “Hi, this is so-and-so….” In text messages, you don’t have to declare who you are, or even say hello. E-mail, too, leaves something to be desired, with subject lines and “hi” and “bye,” because the communication could happen faster by text. And then there are the worst offenders of all: those who leave a voice mail message and then e-mail to tell you they left a voice mail message.

My father learned this lesson last year after leaving me a dozen voice mail messages, none of which I listened to. Exasperated, he called my sister to complain that I never returned his calls. “Why are you leaving him voice mails?” my sister asked. “No one listens to voice mail anymore. Just text him.”

I know it’s ancient news that all the young ‘uns have abandoned voice mail. Why, it can take 20 or 30 seconds to listen to a single message! Who’s got time for that kind of nonsense when there are Facebook timelines to update and Foursquare venues to check in to?

But can I turn this around? If you refuse to listen to voice mail, wouldn’t it be polite to make that clear, either by turning off your voice mail box so that callers can’t leave you messages, or by recording an outgoing message that tells callers they’d better text or email if they really want to get hold of you? If your outgoing message says “Hi, leave a message and I’ll call you back,” is it really unreasonable for someone to leave a message and expect you to call back?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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