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A few years ago I wrote a blog post complaining about the increasingly widespread use of the word “smart” within the blogosphere. Every article that someone admired was praised as a “smart piece” or “smart pushback.” People were all “smart critics.” It was becoming one of those words that gets overused because it sounds sort of insidery and, um, smart without really saying much of anything.

Anyway, I think I wrote that post. I can’t find it, though, so maybe I only imagined writing it. Today, though, Ben Yagoda writes it again, and even provides us with a bit of history of the word. Smart!

Some mid-19th-century OED citations, with their quotation marks, allow you to see the beginnings of the (seemingly then Texan, now all-over American) sense of “intelligent”…. Still, this sense took a while to become the dominant American one. I sampled the Times’ use of smart in 1913, 100 years ago, and 90 percent or more of the time it meant stylish rather than intelligent.

….By 1965, the percentage was roughly reversed. I chose that year because it was then, according to Google Ngram data, that smart started a gradual ascent in the United States. It really took off beginning in the late ’80s, and surpassed intelligent in 2000.

I didn’t know that! In any case, Yagoda is nominating smart to be word of the year. My preference would be to stuff it in a barrel and not let it out until everyone has gotten it out of their systems. There are too many smart people in the world for it to mean much as a personal description, and when it comes to pieces of writing—well, just tell me what you liked about it. Don’t just lazily tell me it was smart.

In my high school German class, whenever our teacher asked us what we thought of something, we’d reply that it was sehr interessant. This basically became a class joke. We didn’t actually know enough German vocabulary to describe much of anything, so whenever we were on the spot, we’d just nod our heads, intone sehr interessant and then laugh. But at least we laughed! I think smart deserves about the same treatment these days.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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