Poli Sci Profs Say Poli Sci Wizardry Didn’t Help Obama In 2012 After All


Ryan Enos and Anthony Fowler have a new paper out that tries to figure out if the Obama campaign’s widely reported techno-wizardry in the 2012 election really produced a big get-out-the-vote advantage over Mitt Romney. Apparently not:

The Obama campaign of 2012 has been championed as the most technologically-sophisticated, evidence-based campaign in history while the Romney campaign was more traditional. Does this difference manifest itself in the data? Did the technological sophistication of the Obama campaign lead their GOTV efforts to be significantly more effective than Romney’s?

…. [Our] analysis, while admittedly crude, allows us to roughly compare the effectiveness of the Obama and Romney campaigns in mobilizing their respective supporters. Despite the technological sophistication of the Obama campaign and its devotion to a data-driven, evidence-based campaign, we see similar mobilization effects on both sides of Figure 2. It appears that the two campaigns were roughly comparable in their ability to turn out supporters.

Logic and conventional wisdom suggest that you should concentrate your GOTV effort on strong partisans, since these are the people most likely to vote for you. These are the voters Enos and Fowler analyze, and they conclude that both campaigns mobilized strong partisans about as well. Strongly organized precincts showed a 7 percent improvement in turnout on both sides.

Now, it could well be that the Obama campaign spent more money on GOTV and was thus able to influence more voters. It’s also possible that Obama was able to perform sophisticated targeting that went beyond just the most rabid partisans. So take this with a grain of salt. But if Enos and Fowler are right, the poli-sci-driven rocket science of the Obama campaign didn’t actually make much difference. The core GOTV efforts of both campaigns were about equally effective.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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