Let Us Sing a Dirge for “Spit and Image”


We got some quick work from the Times copy desk today: the blurb on the left lasted only a couple of minutes before someone rebelled and fixed it. This reminds me of a Slate column from a couple of years ago in which Juliet Lapidos tried bravely to defend her use of spit and image on the grounds that “it makes more sense to me,” but that’s hopeless. Idioms aren’t supposed to make sense. (On the other hand, her plea to “make absolutely sure that you’re right, and the author’s wrong” before sending out grammar police nastygrams is good advice.)

It’s possible that you’re surprised to see this usage at all. But until the mid-50s it was pretty common. However, as a quick glance at the Google Ngram viewer will show you, that was its last hoorah. For more than a decade, spitting image has been more than 20x more common than its original variant. It’s time to throw in the towel.

UPDATE: Now it’s been changed yet again, to “who also looks nearly identical to Kermit.” I guess spitting image didn’t pass muster at the Gray Lady either.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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