An Important Question About April Fools[‘] Day

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Let’s take a break to discuss something important: Is it April Fools or Aprils Fools’? According to the AP style guide, it’s April Fools’. However, Google’s Ngram Viewer, which counts occurrences of phrases in books, tells a different, more nuanced story:

  • April Fools has been more common than April Fools’ for the entire past century.
  • However, April Fools’ Day has been far more common than April Fools Day.

So there you have it. Basically, you can probably punctuate it any way you want. Either way, though, I have some bad news for you: the usage of both terms has skyrocketed since 1960, increasing about 3x relative to everything else. This suggests, sadly, that we’ve all gotten way more obsessed with stupid April Fools jokes in recent years.

But there’s also some good news: usage peaked around 2000 and has gone down over the past decade. Unless this is an artifact of Google’s algorithm (which it might be), perhaps it means that we’re finally getting tired of the whole thing. That’s a nice thought, though I quail at the prospect of what’s probably replacing it in our collective id.

BY THE WAY: The increasing popularity of trying to outfox April Fools-savvy readers by playing jokes on March 31 is no longer clever. Knock it off. If you really think you have something good enough to fool people in an amusing way, it should be good enough to work on April 1.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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