Give Thanks Today That You Aren’t Mike Hudack


Today you should give thanks that you are not Mike Hudack. Early this morning he decided to deliver an epic rant on his Facebook page:

It’s well known that CNN has gone from the network of Bernie Shaw, John Holliman, and Peter Arnett reporting live from Baghdad in 1991 to the network of kidnapped white girls….Evening newscasts are jokes, and copycat television newsmagazines have turned into tabloids….Meet the Press has become a joke since David Gregory took over. We’ll probably never get another Tim Russert.

And so we turn to the Internet for our salvation. We could have gotten it in The Huffington Post but we didn’t. We could have gotten it in BuzzFeed, but it turns out that BuzzFeed’s homepage is like CNN’s but only more so….And we come to Ezra Klein. The great Ezra Klein of Wapo and msnbc….Personally I hoped that we would find a new home for serious journalism….Instead they write stupid stories about how you should wash your jeans instead of freezing them. To be fair their top headline right now is “How a bill made it through the worst Congress ever.” Which is better than “you can’t clean your jeans by freezing them.”

….It’s hard to tell who’s to blame. But someone should fix this shit.

This would be of little note except that Mike Hudack is director of product management at Facebook. For that reason I take this kind of personally. You see, I used to be a director of product management, and I would have fired a product manager working for me who unloaded 500 words of bellyaching about why BuzzFeed does what it does with apparently no clue that the reason is his own product. Facebook. Stupid click-baity headlines rule the internet largely because Facebook’s promotion algorithm chooses them for internet fame.1 Conversely, 10,000-word deep dives into the need for better regulation of the shadow banking system are hastily shoved down Facebook’s memory hole. As Alexis Madrigal says:

We would love to talk with Facebook about how we can do more substantive stuff and be rewarded. We really would. It’s all we ever talk about when we get together for beers and to complain about our industry and careers.

The irony of Hudack’s clueless rant is pretty obvious, and so far about a million people have probably pointed this out to him. I doubt that most of them were as polite as Madrigal. So be glad today that you aren’t Mike Hudack.

1In fairness, it’s ultimately because this is the kind of thing most people want to read, which isn’t Facebook’s fault. It’s been true for millennia. But Facebook does a pretty good job of aiding and abetting this particular failing of human nature, and surely this is something Hudack is aware of. I hope.

And as long as I’m delivering asides, somebody should also tell Hudack that Tim Russert is no hero of great journalism. By my reckoning, he played a large role in ruining Beltway journalism. So be careful what you wish for.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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