Lots of People Still Aren’t Aware That Obama Wants to Give Them Cheap Health Care

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Covered California, my state’s version of Obamacare, announced some discouraging results yesterday. Among the uninsured, lots of people know about the tax penalty for not buying insurance, but a full third have no idea that subsidies are available to reduce the cost of buying coverage. Here’s what they’re doing about it:

Based on the survey results, as well as a review of research from a wide range of other sources (including those who have enrolled), Covered California has refined its comprehensive outreach campaign aimed at reaching the uninsured in their communities, through Navigator grants to community organizations; support for more than 18,000 Certified Insurance Agents; and promotion of storefronts where consumers can get free, confidential help enrolling.

The outreach campaign will include a new television, radio, digital and outdoor advertising campaign to reach multi-segment, Hispanic, Asian and African-American audiences. Details about the campaign and television ads, the route of the “Spotlight on Coverage” bus tour and new dental coverage will be released next week.

Meh. I have taken the liberty of creating a punchier campaign. Just running this up the ol’ flagpole to see if anyone salutes, you understand. Of course, we’ll need to rework the website too if we want to create a disruptive culture that appeals to people who like free money. And TV too. I’m thinking of a micro-targeting campaign that uses big data analytics to reach our SES demo, and impacts eyeballs with maximum penetration at minimal cost. And let’s not forget social media either. Those guys love free stuff. Let me know what you think.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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