Trump’s Insults Are Weak, Lack Energy

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Me, yesterday, on how Donald Trump is likely to attack rising star Marco Rubio: “The obvious route for Trump is to mock Rubio’s inability to balance his own checkbook, but I’m hoping for something more original.”

Trump, today: “He is a disaster with credit cards. All you have to do is look.” And: “He certainly lives above his means — there is no question about that.”

That’s really disappointing. Trump also went after Rubio on immigration and for not showing up to vote in the Senate. Bo-o-o-o-ring.

There’s just no creativity here anymore. Remember when he called Jeb Bush “low energy”? That was great. Or that he couldn’t imagine anyone voting for Carly Fiorina’s ugly mug? Good times. It makes me wonder if Trump is really giving his all for America these days. Even the cover of his new book looks phoned in. I mean, is that supposed to be Blue Steel or Le Tigre? I can’t tell.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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