New York Company Claims Trademark Rights to “Yosemite National Park”

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A company in New York claims that it owns the trademark rights to “Yosemite National Park” and wants $50 million to give it up. This is not a joke. It’s actually happening. The Park Service isn’t yet giving in on this, but it is caving on a bunch of other names, including the Ahwahnee Hotel:

On March 1, the famed Ahwahnee — a name affixed to countless trail guides and family memories — will become the Majestic Yosemite Hotel. And Curry Village, a collection of cabins near the center of the park that has carried the same name since the 1800s, will become Half Dome Village, park spokesman Scott Gediman said Thursday.

….Also affected will be: Yosemite Lodge at the Falls, becoming Yosemite Valley Lodge. Wawona Hotel, becoming Big Trees Lodge. Badger Pass Ski Area, becoming Yosemite Ski & Snowboard Area.

Coming soon: Yellowstone National Park will be renamed Majestic Geysers Park. Redwood National Park will become Incredible Trees Park. And Everglades National Park will become Big Swampy Park.

UPDATE: This is probably not actually as outrageous as I thought. More here.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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