Why do we beg you for money three times a year? Clara and Monika explain:
Remember when Chris Hughes put The New Republic up for sale earlier this year? His letter to TNR staff subtly blamed the very same people it was addressed to: “I will be the first to admit that when I took on this challenge nearly four years ago, I underestimated the difficulty of transitioning an old and traditional institution into a digital media company in today’s quickly evolving climate.”
Bullshit. “Transitioning” was not The New Republic’s main challenge. Refusing to work on, with, and for the internet was once a pervasive problem in news organizations, but while vestiges of that still linger, it is no longer what keeps publications from succeeding financially.
What keeps them from making money now is that online advertising pays pennies….From the very beginning, 40 years ago this year, our newsroom has been built on the belief that journalism needs to be untethered from corporate interests or deep-pocketed funders—that the only way a free press can be paid for is by its readers. This can take a few different forms: subscriptions, donations, micropayments, all of which we’re experimenting with. It can be something the audience is forced to do (via the paywalls you’ll find at the New York Times or the Wall Street Journal) or something they choose to do, as in public radio.
At Mother Jones, we’ve gone the latter route: Our mission is to make our journalism accessible to as many people as possible. Instead of requiring you to pay, we bet on trust: We trust you’ll recognize the value of the reporting and pitch in what you can. And you trust us to put that money to work—by going out there and kicking ass.
So please help us out! This is my final pitch for the spring fundraiser, and it includes more options than ever before. You can donate via PayPal or credit card, as usual, or you can sign up to make a monthly donation. If enough of you do this, maybe we can cut back on the fundraising begs? Maybe.
And with that out of the way, it’s finally time for catblogging. Hopper’s new favorite place lately is…me. When I settle down on the sofa these days, she comes right over and flops down on my stomach. After a good tummy rub, she snoozes while I peruse the news on my tablet. It works out pretty well for everyone.