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For today’s sermon, I have chosen a passage from Al Franken’s Rush Limbaugh Is a Big Fat Idiot, written back when he was allowed to be funny. We no longer condone fat shaming, of course, but we do condone mockery of those who deserve it, especially when it allows me to make a strained point about the upcoming election. Here is today’s text:

Limbaugh knows what’s good for him. Whenever he’s ventured outside the secure bubble of his studio, the results have been disastrous. In 1990, Limbaugh got what he thought was his chance at the big time, substitute hosting on Pat Sajak’s ailing CBS late night show. But the studio wasn’t packed with pre-screened dittoheads. When audience members started attacking him for having made fun of AIDS victims, he panicked, and they had to clear the studio. A CBS executive said, “He came out full of bluster and left a very shaken man. I had never seen a man sweat as much in my life.”

Limbaugh later apologized for joking about AIDS and promised to “not make fun of the dying.” But by early ’94, he had forgotten the other lesson: he needs a stacked deck. This time disaster struck on the Letterman show. The studio audience turned hostile almost immediately after Rush compared Hillary Clinton’s face to “a Pontiac hood ornament.” Evidently, that’s the kind of thing that kills with the dittoheads, but Letterman’s audience wasn’t buying.

So here’s my question: Is this what’s going to happen to Donald Trump? Obviously he’s not going to panic the way Limbaugh did, but so far his carnival barker act has only had to appeal to a smallish subset of angry white conservatives. Like Limbaugh’s dittohead radio audience, they think he’s great. But when Trump goes out into the great wide world of the general election, he’s going to learn that most people just aren’t buying what he’s selling. What will he do then? Change his tune? Dig himself an even deeper hole? Open an Instagram account? Claim that his private investigators have confirmed that Hillary Clinton is actually Canadian? Fire away in comments.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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