Donald Trump Is Doing Pretty Well Considering That He Isn’t Advertising At All

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There’s been a lot of talk lately about the fact that Donald Trump has so far spent $0 on TV advertising. Here is Jeet Heer:

Hillary Clinton has entered the field with $13 million in Olympics ad spending, but her competitor is nowhere to be seen. Astonishingly, Donald Trump’s campaign is spending zero dollars on Olympics advertising. And it’s not just in Olympics ads that Clinton is winning by default. To date, the Trump campaign has been unwilling to spend one thin penny on television advertising.

….In recent weeks, he’s upped his fundraising game, bringing in more than $91 million. So Trump has the money, he’s just not choosing to spend it. This is further evidence that Trump’s not running a real campaign, but something closer to a scampaign.

Maybe. But does it occur to anyone that this might be a danger sign for Hillary? She’s about 6-7 points ahead of Trump at the moment, which sounds great until you think about the fact that she’s spent $90 million on ads to Trump’s zero. Perhaps the Trump campaign is gambling that ads this far ahead of Election Day don’t have much effect, so he might as well wait until September and then unleash a gigantic blitz. They might even be right. In any case, once he does start advertising, surely that will cut Hillary’s lead.

How much will it cut her lead? That’s a good question, isn’t it?

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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