Donald Trump Will Be Lucky to Get 43% of the Popular Vote in November

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I’ve made this point before, but it’s interesting enough to make it again. Despite all of Trump’s endless controversies, idiotic feuds, assorted ups and downs, and even taking into account his convention bounce and recent meltdown, his overall trajectory has been surprisingly stable over the past year: down. His support in a matchup with Hillary Clinton has declined steadily by about a point every few months, and the fact that it’s down to about 40 percent right now is roughly what you could have predicted back in May.

Trump may have won over the Republican base—helped along by the fact that the rest of the Republican field couldn’t really criticize him wholeheartedly—but among non-true-believers, the more they see of Trump the less they like him. His current descent into madness may hurt him even more than usual, or it may blow over and do him no more than the usual damage. But that’s enough. At this rate, he’ll be lucky to break 43 percent in the popular vote in November once you give him a share of the currently undecided voters.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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