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I’m experimenting with letting our cats outside, but only under tight supervision. That means I’ve been away from the computer for the past hour, so let’s check up on what’s happening. The biggest news, of course, is the introduction of the fabulous new iPhone 7:

Hell yes. What could be more courageous than making everyone buy a brand new set of Apple-branded headphones? But here’s what I don’t get: what if you want to listen to music at the same time you’re charging your phone? I guess that doesn’t happen too often, but it happens sometimes. Are you just screwed?

As a former marketing person, I’m truly in awe of the Apple marketing machine. The amount of press they’re getting for this event is staggering, despite the fact that the iPhone 7 hardly has any new features, and the ones it does have were mostly leaked months ago. Interestingly, though, they’re making some potentially significant changes to their camera, including a feature that (we’re told) produces lovely bokeh effects. Bokeh is the fuzzy, out-of-focus background you get in professional pictures, and it’s the bête noire of small digital cameras, which simply can’t replicate it with tiny lenses and tiny sensors. Presumably Apple is creating simulated bokeh with software, the same way I can do it in Photoshop. However, for folks who just want to take pictures and don’t want to dick around with Photoshop, this is a nice feature.

Next up is Benghazi!™

What does thin mean? It means that out of 30 “new” emails, all of them have already been released except one: “a flattering note sent by a veteran U.S. diplomat following her testimony on Benghazi before a Senate panel in January 2013.” Quelle horreur! I await the true story of what this means from Andy McCarthy.

Trump is in the news too:

It is traditional in politics to promise more than you can deliver. But I have to give Trump credit for realizing the he could take this much farther than any politician ever has. He understands that you flatly don’t need to bother with reality at all. Just promise everything and claim that it will all be easy, a total piece of cake once the government isn’t staffed by morons. The voters will eat it up and the press will shrug. Who knew?

Finally, here is Hopper in the great outdoors:

Note the fake bokeh in the background. It’s a pain in the ass to even get this much in Photoshop, and real bokeh is better. If Apple can automatically produce high-quality bokeh in the camera by using the raw image data, I think we can count on every other smartphone manufacturer following suit very quickly.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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