Friday Cat Blogging – 1 December 2017

Last week I was looking out the window and noticed that the sun was shining brightly on my neighbor’s bougainvillea plant. Then one of the cats walked by on the top of the fence. I went out with my camera and immediately realized that a picture of a cat with the bougainvillea in the background would be spectacular.

However, the sun only shined properly twice a day, for about half an hour. And the cat had to be positioned just so in order to get the right angle. Needless to say, the cats cooperated about as well as you’d expect. I’d put Hopper on the fence and she’d immediately walk away. Hilbert would hop onto the fence, but by the time I got outside he’d decide to jump into the neighbor’s yard. In the afternoon I’d see Hopper heading toward the right spot, but as soon as she saw me she’d scurry behind a plant. (She’s afraid—with good reason—that I might be planning to pick her up and take her inside. She likes to make me play a little bit first before she agrees to be escorted inside.)

Long story short, I finally got the picture I wanted. Close enough, anyway. And it was even with the right cat, since Hilbert’s black face contrasts with the flowers ideally. He is today’s supermodel for the cover of Feline Vogue.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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