These are red deer at Knockreer House in Killarney National Park. I made a trip out there specifically to see the deer, and I ended up seeing a lot of them—but only by flagrantly flouting the rules. There was no fencing along the path when I spotted them, so I just stepped off and mushed my way through the bramble to get closer. This particular herd included four or five males, about a dozen females, and a few adolescent types. The females were pretty interested in me, but the males maintained a dignified attitude of not caring about some hairless little mammal with only two legs and no antlers.

Anyway, it turns out I wasn’t supposed to step off the path, but I didn’t know it at the time. I probably would have done it anyway, though. If I was going to be denied a visit with puffins,¹ I was sure as hell at least going to see the red deer. Naturally I really wanted to see them rutting, but no such luck. Maybe that’s a morning activity.

¹We were there at the wrong time. The puffins had all gone home to Iceland by the time we arrived. Boo.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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