Don’t Worry, Social Media Will Get Better

Entertainment Pictures/ZUMAPRESS

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This is from Chris Hayes last night:

It’s funny. Generally speaking, I’m not a cheerful, optimistic guy. And yet, I feel much more sanguine about social media than most of the folks I read on—well, on social media.

There are several reasons for this. For one thing, I’m not convinced that social media has changed people or that it “says something” about contemporary society. I think there have always been lots of assholes out there, and all social media does is congregate them in a single place. Second, the media wildly overcovers Twitter and Facebook because reporters (and famous people in general) tend to be on Twitter and Facebook themselves. Reddit is far more of a cesspool than Twitter will ever be, but you only rarely hear of it. Why? Because most reporters never read it. Third, as I’ve mentioned before, we humans are bad at arithmetic. The emotional impact of a thousand trolls haranguing you is way out of proportion to how much you should care about 0.0001 percent of the population hating on you.

I figure we’ll all adapt to this stuff eventually. The media will get bored with social media and the rest of us will figure out that tidal waves of assholes aren’t really all that meaningful.

But there’s one other thing that keeps me hopeful. I think of social media in its current incarnation as similar to war: a war between trolls and the rest of us. The trolls are on offense, and right now they have the upper hand. But military technology usually follows cycles like this. Offensive capabilities improve, and defenses only catch up later. Likewise, we’re only now starting to get serious about defending ourselves against trolls. But we’ll figure it out, and social media will be safe again. Then we’ll go through the same cycle again with something else.

I think we’re at the nadir of social media right now. A decade ago it was new enough that usage was low and trolls weren’t a big problem. A decade in the future we’ll figure out how to bottle up the trolls. Right now, though, we’re kind of screwed. But it won’t last.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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