Meet Juul, the Latest Teen Sensation

Richard B. Levine/Levine Roberts/Newscom via ZUMA

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Cigarette smoking may be on the decline, but vaping is on the rise. The Wall Street Journal reports that the popularity of the Juul among high-school kids is skyrocketing:

After two decades of declining teen cigarette use, “Juuling” is exploding. The Juul liquid’s 5% nicotine concentration is significantly higher than that of most other commercially available e-cigarettes. Juul Labs Inc., maker of the device, says one liquid pod delivers nicotine comparable to that delivered by a pack of cigarettes, or 200 puffs—important for adult smokers trying to switch to an e-cigarette. It is also part of what attracts teens to the product, which some experts say is potentially as addictive as cigarettes and has schools and parents scrambling to get a grip on the problem.

But it’s not aimed at teens. Of course not:

One big concern, addiction researchers say, is that Juul lacks many characteristics that deter people from smoking in the first place, such as a harsh smell and burnt-tobacco taste. Juul flavors include “Creme Brulee,” “Fruit Medley” and “Mango,” in addition to “Classic Tobacco.” … A Juul device fits easily in a pocket and looks nondescript when plugged into a laptop’s USB drive to recharge or sitting on a desk. Teachers say students gather in bathrooms, library carrels and locker rooms to pass Juuls. The minimal vapor and barely there smell makes it harder to detect than some other e-cigarettes.

….Criticism that it was designed to appeal to kids is “absolutely false,” says Ashley Gould, Juul Labs chief administrative officer. “It’s non-cylindrical because when smokers move away from cigarettes they don’t want to be reminded of cigarettes.” Something that could be plugged directly into a USB port was also convenient, she says….Ms. Gould says the company is trying to find more ways of working with local law enforcement to prevent sales to under-age customers. It is also looking at technologies that could disable the device on school grounds, she says.

Easy come, easy go.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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