Anecdotes, Data, and the 300 Million Rule

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Here’s an interesting tweet:

I’ve heard this same thing over and over, and it doesn’t surprise me. It’s an example of the “300 million rule”—which I admit is a bit outdated now, but I made it up back when the US population was pretty close to 300 million. In a nutshell, this rule says that in a big country you can find examples of practically anything, no matter how crazy, on a daily or at least weekly basis. So can you find plenty of examples of university students demanding trigger warnings or safe spaces in the most irritating way possible? Sure, of course you can. Does it seem like there’s a lot of this going on? If you hear about it a dozen or so times a year, of course it does. On a personal basis, anything that happens a dozen times a year seems like a lot. And since most people are functionally innumerate, they simply don’t realize at a gut level that a dozen examples is actually a tiny number when you compare it to the number of university students in America (about 13 million). It’s hardly any wonder that individual professors run across it rarely if at all.

Needless to say, this has become exponentially worse in the era of social media. Incidents that used to be little college molehills, reported in the local media if at all, now routinely get spread via viral mobs on social media and then used as fodder to build cable TV mountains. Also needless to say, the folks who promote this stuff have no incentive to tell us if they’re merely reporting a few examples out of thousands, or if these dozens are all they have.

And this goes for liberals as well as conservatives. If you follow liberal media, you’ll hear weekly examples of racist behavior on college campuses. Is that a lot? See above.

None of this means that stuff like this isn’t widespread. What it means is that anecdotes need to be accompanied by data. Unfortunately, there’s this:

Here’s a quiz for you. Which of these articles about, say, starving children in Africa is likely to get the widest readership?

  1. A piece that tells the story via description and personal anecdotes.
  2. A piece that tells the story via facts and numbers.
  3. A piece that combines the two.

Some of us respond to numbers, while some of us respond to stories about people, so the common-sense answer is option C. That should rope in everyone.

In fact, it turns out that C is the worst possible option. Nobody likes it. The numbers people get tired of all the personal stuff, while the tender-hearted people are put off by all the numbers. It turns out that you have to pick one or the other and just accept that you won’t reach everyone.

This kind of sucks. Sadly, though, my personal experience suggests it’s true: I get really tired of stories full of personal anecdotes. Yes, this guy had it really bad. I get it. Now give me the facts. At the same time, there’s a hoary old journalism truism that you lose 10 percent of your readers for every number you put in a story. God only knows how many readers you lose if you include a chart.

To the extent that spinning this stuff as part of a culture war agenda is deliberate, there’s not much we can do about it. Unfortunately, to the extent that it’s because most people actively dislike data, there’s not a whole lot we can do about it either. I’ve spent years pondering this off and on, and I’ve come up with nada. Anyone else have anything?¹

¹And me being me, I don’t want random speculation. I want data.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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