WhatsApp Moves to Rein in Your Crazy Uncle

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I know this is serious, but I can’t help laughing about it:

WhatsApp users will be blocked from forwarding messages to more than five individuals or groups under new rules the messaging service is rolling out worldwide to fight the spread of misinformation….The five-recipient limit was initially put in place in India last July. A larger limit, of 20 recipients, was put in place globally. WhatsApp said at the time the limits would “help keep WhatsApp the way it was designed to be: a private messaging app”.

….The limit was introduced last summer along with another feature to clearly label forwarded messages and the removal of a quick-forward button next to images, video and audio clips. The company says the measures reduced forwarding by 25% globally and more than that in India, which had one of the highest forwarding rates in the world.

So Uncle Doofus and Aunt Gullible will no longer be able to spam their entire extended family with an endless procession of idiotic tweets and Facebook posts. I suppose the smart ones will just create a few groups and keep spamming away, but how many smart ones do this in the first place?

Of course, this requires discipline from all of us. When your spamming elders call to ask you how to set up a group on WhatsApp, we all have to agree that the answer is that it’s not possible. Don’t screw this up! We must keep our grandparents and their generation in the dark about this. Remember: loose lips sink ships.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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