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There has been some confusion about exactly what I meant in my climate change post on Tuesday. Since I’m in no shape to write anything lengthy, this is a perfect opportunity to boil it down to a sentence or two. Here it is:

If you’re serious about climate change—really serious—then your plan cannot demand very much sacrifice from people. Maybe none, in fact.

That’s it. You will never get widespread support for any plan that requires people to give up the stuff they like. I know that it’s much harder to think of a plan with negligible sacrifice that nevertheless makes a serious dent in climate change—the laundry list of all the usual suspects is much easier—but that’s too bad. The laundry list will never get public support, so if that’s your answer you aren’t really taking the problem seriously.

Keep in mind that the “problem” we’re trying to address is not climate change and never has been. The problem is how to get public support to do something about climate change. That’s what you need to pour all your energy into. And just to give you something to throw brickbats at, here’s my four-step plan:

  • Lots and lots of subsidies for renewable energy, energy efficiency, electrification, etc.
  • Huge sums of money for R&D into renewable energy and carbon sequestration.
  • A strong focus on job creation.
  • A whopping big carbon tax that mostly hits the affluent, with plenty of deficit spending to make up the rest

This is, obviously, not feasible right now. But nothing is feasible for the next couple of years. What we need right now is some serious thinking about what to do if and when liberals gain the political power to do anything, and that thinking needs to unapologetically focus on how to demand the smallest possible sacrifice from the largest number of people.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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