I drove up Ortega Highway yesterday for reasons I’ll tell you about someday, but I missed my exit and ended up driving nearly out to Lake Elsinore. As you may know, Lake Elsinore is the site of our latest superbloom, which created traffic jams 20 miles long over the weekend. I had no intention of going anywhere near it—and no interest in the superbloom anyway—so I was taken by surprise when I looked out my window and suddenly got a look at it.

I’m here to tell you that it was breathtaking. I was about 2,000 feet up and a few miles away, and the view was just stunning. As a camera guy I rarely say this, but pictures don’t do it justice. In real life it’s far more impressive than any pictures I’ve seen.

Needless to say, this didn’t stop me from taking lots of pictures anyway. In fact, I took so many that I’m going to share no fewer than five superbloom pictures with you today. First off, here’s a wide panorama of the entire vista from the Ortega Highway:

March 18, 2019 — Lake Elsinore, California

Panoramic shots don’t work too well in the limited space of this blog, so here’s another one that’s been cropped more tightly:

March 18, 2019 — Lake Elsinore, California

Here’s a closeup—which is to say, a telephoto shot of the hillside:

March 18, 2019 — Lake Elsinore, California

Here’s another closeup of a hillside covered not just in golden poppies, but also some kind of yellow plant. Maybe mustard?

March 18, 2019 — Lake Elsinore, California

Finally, here’s my favorite, a shot of the superbloom with some snowy peaks in the background:

March 18, 2019 — Lake Elsinore, California

This is almost certainly not the superbloom at its photographic best, since these pictures were taken when the sun was high in the sky. I’m tempted to go back later this week in the early morning, but I suspect I won’t get around to it.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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