California’s Red Counties Are Revolting

Here in California, sparsely populated red counties are in revolt:

Yuba and Sutter counties in Northern California are set to allow many businesses to reopen Monday in defiance of Newsom’s statewide stay-at-home order….Modoc County, with fewer than 9,000 residents, allowed all businesses, schools and churches to reopen Friday as long as people inside could stay six feet apart. The move by Yuba and Sutter counties — with a combined population of 171,000 people and just 50 coronavirus cases and three deaths — comes as other California counties on the Central Coast and San Joaquin Valley are demanding to reopen more businesses.

Here’s the daily death toll in California:

Does this look like it’s time to let our foot off the brake? Or should we give things a wee bit more time before caving in and risking a resurgence of the virus?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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