September 27, 2020

Donald Trump Has Been Losing Money Every Year Since 2012

As we all know by now, the New York Times has somehow gotten hold of Donald Trump’s tax information from 2000-2018. They have an immense piece about it today, with more coming in the following weeks, but there was only one thing I wanted to know: just how much money does the guy make? Without further ado, here’s what Trump has claimed on his tax returns:

Trump’s story turns out to be pretty simple. After screwing everybody in sight during the ’90s, he entered 2000 in parlous shape. What saved him was The Apprentice, which earned him a boatload of money and formed the foundation of his flurry of licensing and endorsement deals over the next few years. But as revenue from the show faded, so did Trump’s finances, and since 2012 he’s been losing money every year. Long story short, Trump has lost money at pretty much everything he’s ever done. The only exception is The Apprentice and the licensing money it enabled—which probably owes more to reality show mogul Mark Burnett than to Trump himself.

Trump’s ability to squander the money he inherited is breathtaking. He’s also deeply in debt, it turns out, with about $300 million in loans coming due over the next few years. It’s no wonder he’s been so assiduous at trying to turn the Oval Office into his own private ATM.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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