Why Is Donald Trump Deliberately Losing Money?

At first glance, our newfound view into Donald Trump’s finances hasn’t shed a lot of new light on things. In a nutshell, Trump built his first empire by borrowing lots of money and blowing through it; then he inherited lots of money and blew through it; and then he made a lot of money on TV and blew through it. Along the way he employed lots of clever tax avoidance schemes, as rich people do. It’s not clear that any of it was illegal (though there’s good evidence that some of his earlier tax scams were). That said, there’s certainly one odd thing that jumps out at you when you look at Trump’s annual income over the years. First, though, a very brief recap of Trump’s business career:

Phase 1 (1983) — Trump builds Trump Tower. It’s a perfectly good project that remains profitable to this day.

Phase 2 (1984-1991) — Trump goes crazy, borrowing huge sums to overpay for airlines, football teams, the Trump Plaza hotel, and casinos in Atlantic City. It all ends in 1991 when the Trump Organization goes bankrupt.

Phase 3 (1992-1999) — Trump digs his way out of bankruptcy, helped along by hundreds of millions of dollars funneled to him by his father. This is also the phase in which he packages most of his bad casino debt into a single company that he takes public. Trump pays himself millions of dollars for managing this business, but anyone who invested in it loses every penny.

Phase 4 (2000-2004) — After the death of his father, Trump buys a few golf courses.

Phase 5 (2005-2011)Trump reaps hundreds of millions of dollars from his part ownership in The Apprentice. During this period he goes on a huge buying spree, mostly snapping up golf courses that he overpays for. These transactions are almost all in cash.

Phase 6 (2012-present) — Revenue from The Apprentice and from licensing starts to dry up. He reports negative income on his tax returns. But he continues his buying spree—most of it in cash—overpaying for Scottish and Irish golf courses, pouring money into renovations, and bidding for a lease to turn the Old Post Office into a hotel. His bid for the hotel is widely believed to be far higher than the cash flow from a downtown hotel can ever support.

Here’s the odd thing: In order to stay solvent, Trump has always needed fresh flows of cash from outside his main business. Always. In Phase 2 he borrowed it. In Phase 3 he got it from his father. In Phase 5 he got it from The Apprentice.

But now we’re in Phase 6. Take a look at the chart of Trump’s finances that the New York Times put together:

In 2009, losses from Trump’s businesses get bigger, but this is likely due to the Great Recession. In 2012, however, with the economy recovering, Trump suddenly starts showing huge losses in his real estate business (DJT Holdings) and in his golf courses. He has kept up these losses to this day. This makes no sense, especially since these losses almost have to be deliberate. Why is Trump dumping boatload after boatload of his own cash into money-losing enterprises?

In the past, Trump has always financed these splurges with outside income streams, but his old income streams have mostly dried up. So what’s his new one? And who controls it? It’s possible that the answer is “no one,” and Trump is just idiotically pouring his fortune down a rat hole. But at this point it’s a legitimate national security question to want to know the answer.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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