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The magazines-about-the-Internet niche has proven fairly volatile so far. Publishers are convinced there’s a huge potential market for coverage of digital technologies; readers seem less sure. The Net, NetGuide, Websight, Virtual City, The Internet Underground, and Digital Diner are just a few of the titles that have come and gone. Those still clinging to life continue to search for the formula that will lead to mainstream success.

YAHOO! INTERNET LIFE THE WEB WIRED TIME DIGITAL INTERNET (U.K.)
Cover Slogan World’s Best-Selling Net Magazine! The Ultimate Guide to the Internet Ijkota! Your Guide to Personal Technology Britain’s Best-Selling Iner Magazine
Target Audience People people People who believe marketing superlatives People who pretend to know what Ijkota! means People who have no clue what Ijkota! means British people
Cover artwork Shaquille O’Neal hugging a large globe Rosie O’Donnell, Radiohead, a random urban couple Blue-lipped cyberbabe with fashionable headpiece screwed into her forehead Steven Spielberg, Steve Jobs, Bill Gates, and lesser-known new media figures A large stoplight
Celebrity insight Joe Montana: “All the media are equal, except that the Internet…is slightly better.” M.C. Hammer: “Companies in Silicon Valley have developed the technology to bring forth…ideas I had two or three years ago.” Miss Manners: “E-mail is not the means by which you tell someone that you want to marry them.” Sonny Bono: “In no way should the freedom of access offered by the Net abolish or disregard the rights of creative people.” (Couldn’t get any celebrities)
Liquor ad pages 3 2 10 1/2 0 0
Microsoft ad pages 8 7 2 1/2 1 1/2
Editorial attempts at bravery Tages Anzeiger, the second-largest Swiss daily newspaper… made its site’s front page into a Microsoft ad. Ewww!” “Microsoft has been steadily gnawing away at the smaller company’s market share.” “What would possess Bill Gates to offer such a helping hand to a competitor? Surely, it couldn’t be out of the goodness of his heart.” “Bill Gates turns 42 today. Many happy (stock) returns.” “Bill may have lost…round one of the browser battle, but he…is now [making] sure that whatever we switch on…will present a Microsoft interface.”

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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