Pride and Prejudice

A selection of ’70s ads depicting African Americans.


“Unbranded” is a series of images taken from magazine advertisements targeting a black audience or featuring black subjects, which I digitally manipulated and appropriated. In this work-in-progress project that will ultimately span from 1969 through the present, I have removed all aspects of advertising information, e.g., text, logos, in order to reveal what is being sold. Nothing more has been altered. I believe that in part, advertising’s success rests on its ability to reinforce generalizations around race, gender, and ethnicity that can be entertaining, sometimes true, and sometimes horrifying, but which at a core level are a reflection of the way a culture views itself or aspirations. By “Unbranding” advertisements I can literally expose what Roland Barthes refers to as “what-goes-without-saying” in ads, and hopefully encourage viewers to look harder and think deeper about the empire of signs that have become second nature to our experience of life in the modern world.

Who Can Say No to a Gorgeous Brunette (1970/2007)
 

Pucker Up! (1972/2008)
 

Kama Mama, Kama Binti (Like Mother, Like Daughter) 1971/2008
 

We Are On Our Way (1970/2008)
 

Can You Dig It? (1974/2007)
 

Are You the Right Kind of Woman For It? (1974/2007)
 

“Smokin Joe Ain’t Je’mama” (1978/2006)
 

The Johnson Family Portrait (1981/2006)

 

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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