Hundreds of Thousands Are Expected at Sturgis Motorcycle Rally Starting Today—Last Year’s COVID Spread Be Damned

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While the Delta variant continues to drive new COVID outbreaks and hospital bed shortages around the country, an estimated 700,000 people are expected to pack into a small South Dakota town this week for the annual Sturgis Motorcycle Rally—a 10-day bacchanal of bikers from around the country and the world. 

During last year’s rally—one of the largest public gatherings held in the first part of the pandemic—the virus spread from body to body as attendees expressed defiance at COVID restrictions by packing into bars, music venues, and restaurants. Almost none wore masks. The event, CDC researchers wrote in a study published this summer, had “many characteristics of a superspreading event: large crowds, high intensity of contact between people, potential for highly infectious individuals traveling from hotspots, and events in poorly ventilated indoor environments.” Contact tracers identified 463 attendees and 163 secondary and tertiary contacts who got COVID as a result of the rally—including 17 people hospitalized and one who died.

But these numbers underestimate the rally’s true impact on viral spread nationally, CDC researchers concluded, because attendees with mild or asymptomatic illness may not have been tested. On the other hand, an analysis by a group of economists, while not peer reviewed, gives an idea of the upper limit of Sturgis’ impact. Their study, which analyzed anonymized cell phone location data and COVID case rates by county, estimated that last year’s rally was responsible for more than 266,000 new COVID cases nationwide. “The Sturgis Motorcycle Rally represents a situation where many of the ‘worst-case scenarios’ for super-spreading occurred simultaneously,” the economists wrote. (Read a critique of their conclusions here.) 

The CDC researchers, meanwhile, implied in their recent paper that this year’s rally should be postponed. “Recent modeling suggests that interventions such as postponing voluntary, mass events may be the most viable option to maintain epidemic control in an unvaccinated population,” they wrote. If postponement was “not an option,” the researchers continued, they recommended public messaging on the risks the event posed for unvaccinated people; mitigation strategies like masking, distancing, and quarantining; and mass COVID testing during and after the event. 

While rally organizers will reportedly offer free masks, coronavirus tests, and hand sanitizer, there will be not be a screening process to ensure attendees have been vaccinated or tested negative recently for the coronavirus. “There’s a risk associated with everything that we do in life,” tweeted the state’s Republican governor Kristi Noem, who will participate in a charity ride. “Bikers get that better than anyone.” 

Over the past 14 days, the county that is home to Sturgis has seen an uptick in COVID cases and hospitalizations, while the vaccination rate remains far below the national average. 

The rally starts Friday.

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The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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