How Much Would It Take For You to Shill Like Tucker Carlson?

My husband and I landed on a number—and discovered some surprising revelations.

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How much would it take for you to publicly pledge allegiance to a man you privately loathe? Not just once, but night after night, in a pair of stale khaki pants? Really think about it: How much would it take for you to sell out, knowing full well your own lies convince others to live in delusion? 

I posed the question in a newsletter this week upon learning that Tucker Carlson, a man who reportedly rakes in somewhere between $10 to $35 million a year, privately fumes about hating Donald Trump “passionately,” despite Carlson playing one of the most prominent MAGA diehards on television.

Now, we’d all like to believe that we’re above such moral depravity. And so, as expected, most of our readers responded with a version of “there isn’t enough money in the world.” A sampling: “There’s not enough money on this planet”; “No amount of money”; “NO AMOUNT OF MONEY”; “No price”; “There aren’t enough jewels, there isn’t enough money or real estate in the universe.”  

Others seemed to take blood oaths against such an act. “I would rather be put in front of a firing squad,” one reader said. Others imagined taking the money, then using it for good: “It would take all the wealth of the world which I would then redistribute to every single soul on this earth equally.”

But I appreciated those who did name a price. “10 million per year,” Doug said in a simple one-liner.

Fair enough. But I still know myself: I’m a woman in a deeply capitalist society where childcare can cost twice as much as a mortgage, my 401K has taken some recent hits, and I love martinis. So, the next morning, upon mindlessly chattering to my husband about the Carlson texts, the conversation took an unexpected turn: Well, so how much would it take for us?

As it happened, we were on hold with His Majesty’s Revenue and Customs, the United Kingdom’s version of the Internal Revenue Service, in order to finally get a sizable payment returned to our account after having left the UK two years ago. Which is to say, money was on the mind. I began to do some math.

But first, some parameters. Becoming Tucker Carlson would have to guarantee some basic, typically out-of-reach luxuries. For us, the two obvious ones would be: 1) a life without work, 2) being able to afford every piece of childcare assistance available to mankind to help raise our toddler. I’m talking nannies, car seats, tutors, the best snacks, soccer coaches, daycare, summer camp. Still, even in this unthinkably lavish scenario, we felt it was important to maintain our personalities. That means no yachts or fine jewelry.

When we tried to break that down annually, we agreed that roughly $500,000 a year would probably be a sufficient starting point. (Note: It’s become apparent that I need to emphasize that this number is based on our current real salaries and childcare expenses.) But lighting your soul on fire to become someone like Carlson is no small thing; we needed to think bigger—a lot bigger. After all, the rich parents of the world are apparently still miserable and if I’m going to ditch my values, the one thing I’d like to avoid is financial anxiety. We kept going.

In this plot, we agreed that we would probably lose all of our friends. But authentic human connection is important, even when you’re Tucker Carlson. So we figured more money could at least allow us to have more children and effectively raise people forced to forge personal bonds with us. So we tripled our initial numbers: $1.2 to $1.5 million annually. Stick in a bloated martini budget and you get about $1.5 million to $1.7 million. Then there’s the security detail we’d probably need for becoming some atrocious people. I couldn’t find how much Carlson pays for the stuff but according to one report, Trump spent at least $1.3 million in the 12 months since he left office. My husband and I adjusted that down to $500,000 for our new lives as toxic shitbags.

Totaled up, that’s still paltry compared to what Carlson gets paid to lie and spew hate for a living.

It was fun to imagine. But thinking about it for a few more beats, I realized that as incredibly flawed as I am, what it takes to be Tucker Carlson is something I simply do not have: a drive of personal ambition so hot that it burns every piece of moral restraint. I don’t have a worldview that could ignore mass hatred. The shame, which would justifiably pass down to my kids, would be unbearable. I’m grateful to have friends that would rightfully divorce me.

And so I’ll stay here I think, at my kitchen table; I’m still on the phone with His Majesty’s Revenue and Customs. 

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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