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Last night, in a Twitter Spaces marred by glitches, Florida Gov. Ron DeSantis announced that he was running for president. Within hours, former President Trump took to Instagram with a seemingly AI-generated video so absurd that I had to double-check that it was in fact posted by @realdonaldtrump.

The video, laced with homophobic and anti-Semitic innuendo, sees Elon Musk, Ron DeSantis, George Soros, Klaus Schwab, Dick Cheney, Adolph Hitler, the devil, and the FBI in a fictional Twitter Space. In the video, DeSantis attempts to announce his presidential run but is interrupted by a babbling Soros, a coughing Cheney, a yelling Hitler, and an FBI representative who publicly wonders, “OK, so how are we gonna take out Trump, you guys?”

After DeSantis manages to spit out the words, “I’m running for fucking president, okay?” Trump’s voice—also seemingly AI-generated, despite coming from his own Instagram account—jumps in to make his 2024 presidential pitch: “The devil, I’m gonna kick your ass very soon. Hitler, you’re already dead. Dick Cheney, sounds like you’ll be joining Hitler very soon. Klaus Schwab and George Soros, I’m putting both your asses in jail. And Ron DeSanctimonious can kiss my big beautiful 2024 presidential ass.”

The video is a preview of a 2024 Republican primary that will see DeSantis and Trump rolling around in the muck, using whatever memes are at their disposal to score internet points and, hopefully, votes. If there was ever a time when presidential races were dignified and respectful, well, that’s long in the rearview. Welcome to 2024. Welcome to hell.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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