One Special Dame: Remembering Anita Roddick

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I first met Anita Roddick at a meeting of the Social Venture Network in the fall of 1991. I say “met,” more accurately: I encountered a human thrill ride. I was a newbie at that early gathering of progressive-minded entrepreneurs and, progressive though they were, they were also clubby, and the skepticism about whether nonprofit (and “radical!”) Mother Jones belonged in this business club was palpable. I girded myself for some power networking.

Anita, unquestionably the queen of the social venture movement, was standing behind a little table for The Body Shop at the “Product Expo,” and I approached to introduce myself. I was still several steps away when she spotted Mother Jones on my name tag and pounced. “Mother Jones! That’s the most bloody brilliant magazine!! It’s an inspiration! Tell me what you’re doing here.”

Profane charm, infectious enthusiasm, straight to the heart—in a few seconds Anita had given the new kid on the block instant credibility. It was just the beginning of her generosity to me and to Mother Jones. Anita’s wear-it-on-her-sleeve enthusiasm was one part of her effectiveness as a businesswoman and activist—it was hard to resist her energy, not that it would be smart to try.

Her commitment to the causes she cared about ran deep, and a few years and several rollicking collaborations later, she joined the board of Mother Jones‘ nonprofit parent. There are lots of stories from her years as part of the Mother Jones famly, and in the next few days, I’ll share some as part of our tribute to her. Anita’s (and husband Gordon’s) generosity, connections, and business smarts have helped MoJo through more ups and downs than the Cyclone. In that, we’re not alone—today there are dozens of causes acknowledging the significance of the Roddicks’ support—but we owe her a special debt. And we intend to pay it back in the only way that she would care about—with “bloody-brilliant,” kick-ass journalism.

Jay Harris
President & Publisher

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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