Jon Huntsman’s New Campaign Strategy? Smack Talk

2012 GOP presidential candidate Jon Huntsman.<a href="http://www.flickr.com/photos/worldeconomicforum/3909233228/">World Economic Forum</a>/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Before Monday night’s CNN/Tea Party Express debate, Jon Huntsman’s campaign staff must have advised him to ditch the remaining scraps of his strict “civility” code and get his pugilism goin’.

Continuing his recent habit of criticizing fellow Republican contenders—including Mitt Romney for his job creation record, or Rick Perry for his feeble grasp on reality—Huntsman spent a significant chunk of his stage time during the debate attacking the other candidates.

The former Utah governor kicked things off by tossing out an awkward shout-out to the rock band Nirvana, mocking Mitt Romney’s book, No Apology: The Case for American Greatness, by saying it sounded like a “Kurt Cobain reference.” Unfortunately for Huntsman, half-hearted grunge-rock humor doesn’t exactly fire up tea party crowds. (In Huntsman’s defense, his joke was only off by one word.)

Later in the evening, Huntsman set his sights on Texas governor Rick Perry, arguing that, “For Rick to say you can’t secure the border is pretty much a treasonous comment.” Though immigration was the topic, this possibly doubled as a tongue-in-cheek reference to Perry’s controversial indictment of Ben Bernanke in mid-August.

Later, Huntsman went back to taking potshots at Romney, this time reminding the Tea Party spectators (who aren’t particularly fond of Romney in the first place) about the former Massachusetts governor’s propensity for flip-flopping: “I think we could spend all night talking about where Mitt has been on the issues, and that would take forever!”

Huntsman, who cannot seem to get out of the low single-digits in the polls, seems to have developed a new strategy for attracting much-needed attention from the electorate: Hurl a lot of criticisms at the screen and see what sticks.

But all Huntsman’s attacks drew either crickets or muffled boos from the Tea Party audience. Will there be big difference in Huntsman’s numbers come morning? Don’t count on it.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate