Bad Moon Rising for John McCain

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I hear hurricanes ablowing. I know the end is coming soon.

Faced with the second straight quarter of poor fundraising — McCain’s $11.2 million pales in comparison to the $32.5 million of Obama and $27 million of Clinton, and is actually a decrease from his total last quarter — McCain’s campaign laid off at least 50 people and is asking senior staffers to take pay cuts or work without pay. The campaign had promised that the second quarter would be better the first.

The staff cuts are the second of the short campaign season. “At one point, we believed that we would raise over $100 million during this calendar year, and we constructed a campaign that was based on that assumption,” said McCain’s national campaign manager, who is planning to work for several months without wages. “We believe today that that assumption is not correct.”

Uh, yeah. McCain was so confident earlier this year that he actually spent more on staff than any of his Republican rivals. He was, in effect, trying to play the role of George W. Bush in the 2000 primaries: the cash-flushed frontrunner. Now he’ll have to return to the campaign he ran in 2000: the outsider, the underfunded uphill battler. It’s ironic that he’ll return to the style that he used against Bush when it’s likely an embrace of Bush’s two top priorities, the Iraq War and comprehensive immigration reform, that are killing McCain with Republican donors in the first place.

And one last note. McCain’s campaign has only $2 million left in the bank, which, according to Newsweek, makes it the most financially irresponsible of any in either the Democratic or Republican fields.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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